How many do we need?

Using less

More than anything, the sheer amount of production is a problem – it has been calculated for example that the Earth could not produce enough natural fibres to provide for the present-day demand for new clothes.

This throughput is driven by a fashion industry geared to constant change – and our self-esteem, our social standing and even our job security can be at stake if we do not conform. Still, times are a-changing – for a start, fashion is less prescriptive now than for previous generations – and this may be an area of your life where you’re ready to help drive the changes.

Buying fewer clothes is the most direct way to reduce your wardrobe’s environmental impact. Other solutions include reusing, reclamation and repair, and there are also more sustainable fabrics to try.


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